After Betsey Johnson I went to work as Head Designer for Heatherette. I had a special love for Heatherette and was so excited to be chosen out of all the designers to work for them. I had been part of the club kid world in the early-mid 90's that Richie had also belonged and it was nice to be working along side him.
The line was started by Richie Rich and Traver Rains as a tee shirt line out of their apartment. They soon after got a studio space on E 7th street in NYC's East Village and started designing for clients. They soon started producing runway shows of their collections with a featured celebrity walking the show.
After some success they found backing to actually produce their line for the masses and I was hired at that point to put together the team, structure and get the first produce-able line made.
We moved to the Empire State Building and with a team of only 7, we created 3 stunning collections which all showed at NY Fashion Week. We started to get media buzz claiming that our collection was finally wearable and could be the next big thing.
We launched the collection exclusively at Henri Bendels and had a party Heatherette style to celebrate.
All items in the show/line were designed by myself, Mack Dugan, Richie and Traver. Mainly all shown in this gallery are the one's Mack and I were responsible for creating.? I also designed prints, graphics, programs, invites, logo/branding and accessories.
A special thanks to Mack Dugan, Richie Rich, Traver Rains, Carly, O'Neal, Joey and Laura without whom this wouldn't have been possible. Also a big thanks to our industry friends and the interns!